Aruga – PR Agency NZ – Your Voice, Louder

Arruuuuggggaaa!

You know the sound that a 1920s automobile makes to get someone’s attention?

That’s Aruga. We turn heads.

Public Relations & Crisis Communications

Igniting the spark between audience and brand is what we do. Creative PR that turns heads.

Content Creation

Whether you have reams of words that need ‘smithing or want a fully penned piece with a professional polish, we can help.

Social Media

Unlike most influencers, our strategy forgoes the façade and fluff in favour of flair and finesse to achieve real business ROI.

Marketing

Piecing together a successful integrated marketing and communications strategy can be a daunting puzzle, so make it our problem.

Events & Activations

We don’t just start the party, we conceptualise it, plan it, promote it, manage it and generate the FOMO to accompany it.

Media Training

Our skilled media professionals work with clients to maximise media opportunities by training key spokespeople to shine on camera, on-air and on-the-record.

Our People

Susie Thomson
Group Account Director

Susie is a PR go-getter with more than 15 years’ experience spanning New Zealand, Australia and the UK. Specialising in Travel, Tourism and Hospitality sectors, Susie has been the lead driver on a number of award-winning integrated marketing and communication campaigns.
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Client highlights include Jayco Australia, THL, Crown Resorts, Qantas, BMW, Booking.com, Merlin Entertainment (SEA LIFE Melbourne, LEGOLAND, Falls Creek and Mt Hotham Ski Resorts), Tourism Fiji, Red Bull, Kathmandu and Hilton Hotels.
Susie’s ability to deep dive into understanding her clients’ needs and develop robust PR solutions that deliver exceptional results is what keeps her clients coming back for more.
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Louise Bentley
Co-Founder & Director

With an accomplished 30-year career, Louise knows media and communications. The Aruga NZ co-founder/director has worked with more than 200 brands across FMCG, travel, beauty, fashion, TV, magazines, food and beverage and financial services, securing coverage in national newspapers and prime TV.
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Recently awarded Industry Gold – Healthcare & Wellness in the 2019 New Zealand Direct Marketing Awards, Louise is a member of the SheEO movement and Co. of Women and provides strategic and creative services to Marketing Association.
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Donna Kramer
Co-Founder & Strategic Director

Donna has been delivering top shelf communications solutions for clients across the cultural, tourism, lifestyle, property and not-for-profit sectors for 15 years, over which time she has provided counsel to some of Australia and New Zealand’s biggest events and brands.
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Project highlights include the G20 Global Summit Cultural Celebrations, Domino’s, Taco Bell, Allianz, Amart Furniture, Tourism & Events Queensland and Brisbane Festival. Donna’s sharp strategic nous and unrivalled media and business connections have cemented her position as one of Australia’s most sought-after communications professionals.
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Adam Brunes
Co-Founder & Creative Director

A trained journalist and published writer, Adam’s media background, coupled with broad in-house marketing management experience, gives him an enviable edge in developing and executing multifaceted creative communications campaigns.
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His particular passion for lifestyle, leisure and creative industries has led to collaborations with a variety of big-name brands including Taco Bell, Tourism & Events Queensland, IMG, Foot Locker and Converse. Adam is also an experienced producer and one half of Queensland production house The Little Red Company.
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