You know the sound a 1920’s automobile makes to get someone’s attention?
That’s Aruga. We turn heads.
Igniting that spark between audience and brand is at the heart of Aruga – creatively-grounded PR that grabs attention like a box of glazed donuts.
Aruga launched in Australia in June 2017 with Taco Bell as its foundation client, quickly established itself as one of Australia’s most dynamic consumer communications agencies and in 2019 was named B&T’s PR Agency of the Year.
July 2020 saw the launch of Aruga NZ, helmed by esteemed PR practitioner Susie Thomson as Group Account Director.
Our philosophy: media doesn’t drive connection, creativity does.
Read Bio +
Susie is a PR go-getter with more than 15 years’ experience spanning New Zealand, Australia and the UK. Specialising in Travel, Tourism and Hospitality sectors, Susie has been the lead driver on a number of award-winning integrated marketing and communication campaigns.Read more +
Client highlights include Jayco Australia, THL, Crown Resorts, Qantas, BMW, Booking.com, Merlin Entertainment (SEA LIFE Melbourne, LEGOLAND, Falls Creek and Mt Hotham Ski Resorts), Tourism Fiji, Red Bull, Kathmandu and Hilton Hotels.
Susie’s ability to deep dive into understanding her clients’ needs and develop robust PR solutions that deliver exceptional results is what keeps her clients coming back for more.
Read Bio +
With an accomplished 30-year career, Louise knows media and communications. The Aruga NZ co-founder/director has worked with more than 200 brands across FMCG, travel, beauty, fashion, TV, magazines, food and beverage and financial services, securing coverage in national newspapers and prime TV.Read more +
Recently awarded Industry Gold – Healthcare & Wellness in the 2019 New Zealand Direct Marketing Awards, Louise is a member of the SheEO movement and Co. of Women and provides strategic and creative services to Marketing Association.
Read Bio +
Donna has been delivering top shelf communications solutions for clients across the cultural, tourism, lifestyle, property and not-for-profit sectors for 15 years, over which time she has provided counsel to some of Australia and New Zealand’s biggest events and brands.Read more +
Project highlights include the G20 Global Summit Cultural Celebrations, Domino’s, Taco Bell, Allianz, Amart Furniture, Tourism & Events Queensland and Brisbane Festival. Donna’s sharp strategic nous and unrivalled media and business connections have cemented her position as one of Australia’s most sought-after communications professionals.
Read Bio +
A trained journalist and published writer, Adam’s media background, coupled with broad in-house marketing management experience, gives him an enviable edge in developing and executing multifaceted creative communications campaigns.Read more +
His particular passion for lifestyle, leisure and creative industries has led to collaborations with a variety of big-name brands including Taco Bell, Tourism & Events Queensland, IMG, Foot Locker and Converse. Adam is also an experienced producer and one half of Queensland production house The Little Red Company.