You know the sound a 1920’s automobile makes to get someone’s attention?
That’s Aruga. We turn heads.
Igniting the spark between audience and brand is what we do. Creative PR that turns heads, draws eyes, distracts, disrupts and engages – in short, PR that gets attention.
Aruga launched in Australia in June 2017 with Taco Bell as a foundation client, before opening our doors here in New Zealand in July 2020. Our creative and competitive approach to marketing, public relations, content creation and social media is also highly prized by clients nationally and internationally. In 2020, Aruga was awarded two national ‘PR Agency of the Year’ titles at the B&T and Public Relations Institute of Australia Awards.
Our philosophy: media doesn’t drive connection, creativity does.
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Georgia heads up the Aruga NZ team in the newly created role of Country Manager. Having spent more than a decade working agency-side in New Zealand, Australia and the UK, Georgia has led internationally-recognised integrated PR, content and social campaigns for the likes of Google, American Express, Nestlé and Pernod Ricard, and brings with her a wealth of knowledge across a variety of sectors — from arts and lifestyle, to FMCG and technology.Read more +
A creative thinker with a strategic lens, Georgia is passionate about delivering the right approach for clients, not the one-size-fits-all, with deep consideration for the role PR plays in the wider marketing and communications mix.
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Susie is a PR go-getter with more than 15 years’ experience spanning New Zealand, Australia and the UK. Specialising in Travel, Tourism and Hospitality sectors, Susie has been the lead driver on a number of award-winning integrated marketing and communication campaigns.Read more +
Client highlights include Jayco Australia, THL, Crown Resorts, Qantas, BMW, Booking.com, Merlin Entertainment (SEA LIFE Melbourne, LEGOLAND, Falls Creek and Mt Hotham Ski Resorts), Tourism Fiji, Red Bull, Kathmandu and Hilton Hotels.
Susie’s ability to deep dive into understanding her clients’ needs and develop robust PR solutions that deliver exceptional results is what keeps her clients coming back for more.
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Donna has been delivering top shelf communications solutions for clients across the cultural, tourism, lifestyle, property and not-for-profit sectors for 15 years, over which time she has provided counsel to some of Australia and New Zealand’s biggest events and brands.Read more +
Project highlights include the G20 Global Summit Cultural Celebrations, Domino’s, Taco Bell, Allianz, Amart Furniture, Tourism & Events Queensland and Brisbane Festival. Donna’s sharp strategic nous and unrivalled media and business connections have cemented her position as one of Australia’s most sought-after communications professionals.
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A trained journalist and published writer, Adam’s media background, coupled with broad in-house marketing management experience, gives him an enviable edge in developing and executing multifaceted creative communications campaigns.Read more +
His particular passion for lifestyle, leisure and creative industries has led to collaborations with a variety of big-name brands including Taco Bell, Tourism & Events Queensland, IMG, Foot Locker and Converse. Adam is also an experienced producer and one half of Queensland production house The Little Red Company.