Foot Locker NZ
Pairing street cred with feet cred.
Foot Locker wanted customers to vote with their feet when it launched Auckland’s hot new Queen Street store and Aruga NZ made sure they not only beat a path to the front door but looked good in the process. We partnered with Aruga’s Australian office before the launch to drum up media FOMO and boost the beloved brand. When the doors swung open, we were there to hype the crowds, amplify the buzz and kick out a wildly successful “AirDrop It Like It’s Hot” sneaker giveaway.
- Unprecedented footfall on opening day with die-hard fans camping overnight and queuing down Queen Street until mid-afternoons
- Opening day visitation and sales targets exceeded
- 100 per cent influencer attendance and engagement
- Social influencers generated 13 pieces of unique content with 37K+ impressions and a reach of 36K+