Getting back-to-school snacks into the hands, lunchboxes and bellies of fussy eaters.
Our mission was to convince kids that New Zealand’s original health and wellness company also made delicious snacks. We launched a three-pillared campaign to get discerning young eaters on board: a mass sampling activation, a two-week radio promotion and partnerships with key parenting influencers. This targeted approach worked up appetites as well as awareness for the new Healtheries Snacking range.
- 30 product shipments to sporting clubs and community events (Feb – Oct 2021)
- 4000 children sampled Healtheries Snacking products
- 507K+ Coast FM listeners exposed to Healtheries Snacking key messaging, branding and products
- Total social media potential reach: 634K+ consumers
- Total campaign potential reach: 1.1M+ consumers