International Lamington Day

When Marie Antoinette said: “Let them eat cake!”, we said: “Yas Queen!”.

In a move we’re sure any beauty queen would appreciate, Aruga NZ teamed up with The Remarkable Chocolate Co, Two Islands Collagen Beauty Powder and Auckland’s stylish Catroux cafe to create the world’s first anti-ageing lamington to mark International Lamington Day (Tuesday 21 July). Available for one day only, proceeds from the sale of the premium coconut-dusted, chocolatey anti-ageing lamingtons were donated to the Women’s Refuge to raise much-needed funding and awareness for this important organisation that always puts women and children first. Unlike some French aristocracy…

Results

  • Potential social reach of over 1.6m
  • Total socials posts / stories – 53
  • Raised over $1,800 for Women’s Refuge

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