Tourism and Events Queensland (TEQ)

Kicking goals and scoring delicious brownie points with old rivals.

When TEQ wanted to grab the attention of their NZ stakeholders and key opinion leaders, they called on Aruga NZ to create a conversation starter. Aruga NZ tapped into the hype surrounding the Bledisloe Cup to develop a Brisbane Bledisloe Party Pack and generate buzz among TEQ’s NZ media partners and stakeholders. Aruga NZ sourced Queensland party supplies including Bundaberg Ginger Beer and Whittaker’s Bundaberg Brewed Ginger Caramel chocolate and delivered the goodies in time for kick-off.

Results

  • 31 Brisbane Bledisloe Party Packs distributed to stakeholders and key opinion leaders in Auckland, Christchurch, Matamata and Rotorua
  • “Thanks for the collection of goodies … Let me know when you are ready to chat further about the campaign.”
  • “A great thought and the team are already into the Queensland offerings you sent through.”

Say Hello

+61 7 3036 2000

9/33 Vulture Street

West End, Brisbane QLD 4101

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