Waiheke Distilling Co
Raising our glass to a gin-credible launch
Aruga NZ’s approach to launching Waiheke’s first distillery and garden bar was as refreshing as a cool G&T on a hot summer’s day. A cocktail of word-perfect media materials, high-quality visual assets, strategic social support and savvy media relations positioned opening weekend as the hottest event on the social calendar. We made sure media received a sneak peek, influencers received product samples, the colour was captured in a sizzle reel and the bar was booked out for weeks to come. Cheers!
- 38 total media clips
- 19 social clips
- 3.35M potential audience reach
- 657K+ total social audience reach
- Highlighted in Urban List, NZ Woman’s Weekly, Good Magazine, Concrete Playground, NZ Herald Viva, MindFood, Haven, and Denizen