Media doesn’t drive connection, creativity does.
In fact, creativity drives connection to lovers’ lane and asks if it wants to go steady. When the two couple up, it’s beautiful. Lines on opening day stretch around the corner, news headlines appear that get people talking for days – swell things happen.
Igniting that spark between audience and brand is at the heart of Aruga – creatively-grounded PR that grabs attention like a box of glazed donuts. And speaking of baked goods, there are no cookie-cutter approaches here – unless of course, a happy client has sent over a tray of delicious, sugary ‘thank yous’.
When that thing hits the fan, we’re happy to step in front of the spray.
Aruga is good under pressure and great in a crisis. Like a well-fashioned ottoman made from Douglas Fir, we’re level, practical, and a great option to help carry the weight.
We work with clients ahead of launching a campaign or staging an event to develop comprehensive crisis plans and, if needed, execute them with an unruffled calm and consideration.
Whether it’s a thunderstorm forecast the day of an open-air concert or a tempestuous customer on social media, we can design a proactive crisis communications strategy with key messages and contingencies for anything – rain, hail, or whine.
If the element of surprise does strike, Aruga is poised to move faster than small-town gossip with efficient crisis comms to minimise fallout and reshape the message.
We’ve got your back.
We develop fresh, tailored Public Relations and deliver it in ways that create genuine impact.